Science of Stink
Why do our armpits stink?
We're glad you asked. Now pull up a chair and prepare to be thoroughly immersed in nerdiness.
It's not just sweat that makes us stink. It's a complicated series of events, much like many things that take place at a party. See, the thing is, your armpits are hosting a wild, raging party for bacteria...and doing so without your permission.
Babies don't stink when they sweat. Neither do young kids. But then, holy Hera, puberty hits and all of a sudden, your child is a raucous concoction of terror-inducing stench. And emotions. Puberty is a deeply unsettling time for all.
The Perfect Party With the Worst Guests
When puberty strikes, your body kicks into action some formerly-dormant glands known as apocrine sweat glands. These sweat glands produce protein-rich, sugar-coated sweat: AKA bacteria's favorite food. Combine that with the warm, moist, dark environment of your armpits, and you've basically just circulated a hot pink flier around Bacterium High School announcing a chaperone-free party in your own armpits...and one free ticket to teenage angst.
Being a teenager really is unfair.
The worst thing about the party in Pit Town is that you've unwittingly invited the worst guests. Apocrine sweat provides the perfect food for bacteria, and in return, bacteria excrete waste (yep, basically bacteria poo, how rude) all over the mead hall of your armpits. Think really bad frat party, bacteria-style.
It's that waste byproduct from the bacteria that leaves you stinky. Some natural deodorants lean on baking soda to cut the foul aroma, but that comes with its own problems. These pesky bacteria actually thrive in a basic environment and baking soda is pretty basic. (It is a base.) So while the baking soda deals with the bacteria poo, it does nothing to end the party and actually makes the bacteria pretty happy. Most itchy pits are caused by this reaction, though other allergies can be to blame as well.
Liquor: Good at Every Party?
The merits of liquor at parties can be debatable. But in this case, liquor will be the policemen in charge of totally shutting down the rager taking place in your pits. Alcohol kills bacteria and our other ingredients are powerful plants (and salt) that post a perimeter and keep an antimicrobial barrier in place to dissuade future bacterial residents from firing up another kegger.
Why liquor? Well, liquor is made with copious government oversight. While it is the same substance, (It's all ethanol: your face wash, mouthwash, liquor, and what you put in your car.) we appreciate that whiskey and vodka are regulated and thus, you know what they're made from and how. Many ethanols are made without clear insight into the base product. Petroleum can even be a base for body-product ethanols. In Pit Liquor's case, organic, local liquor is a far superior choice.
Pit Liquor is entirely safe enough to eat and crazy-effective at the same time.
It's about time natural deodorants stopped being disappointing...and often not very natural.
***Please don't eat Pit Liquor. We put salt and very bitter tea in it to make it unpalatable. It is considered legally denatured, which simply means it tastes bad enough to not be considered a consumable, which is why you can find it on store shelves without a liquor license and you aren't carded for buying it. #themoreyouknow ***